But really, why not?
I’ve just finished listening to an interview with Debbie Weil posted on podtech.net. Needless to say, she talks about her book and provides her views on corporate blogging as part of a marketing...
View ArticleAuthorship matters
Here’s a comment I just wrote as a response to Debbie Weil, who recently (among other things) discussed ghostblogging, i.e. the approach of having someone else write your CEO blog. (Edit: this post, to...
View ArticleDucking out when it counts
I just came across this short article in the Guardian, posted last week. It follows the usual modus operandi of mentioning Robert Scoble and Jonathan Schwartz (and Thomas Mahon of English Cut fame) and...
View ArticleFake can be just as good
That’s the title of a great 1997 album by Blonde Redhead and as it happens, it is also today’s topic – just in a way not related to alternative rock, but to (corporate) blogging. Here’s the thing: it...
View ArticleMore on healthblogging: Google, Johnson & Johnson, GlaxoSmithKline
I’m sitting in the lobby of Harbour Centre in lovely Vancouver, watching a huge cruise ship leave port and occasionally glancing at my feed reader. Here’s some reading material I’ve discovered today...
View Article